[14 April 2026, Hong Kong] Mind HK’s “More Than a Label” anti-stigma campaign marks its fifth anniversary this year. Since its launch, the campaign has trained more than 190 Mental Health Ambassadors – individuals with lived experience of mental health challenges – to safely and openly share their recovery journeys. These powerful stories help the public challenge stigma, dismantle labels, and address and reshape misconceptions around mental illness. The campaign is supported by The Keswick Foundation and MINDSET, with sponsorship from Manulife Hong Kong and Macau.
As part of the annual exhibition series, “Refraction – A Journey of Our Mind,” co-created by Mental Health Ambassadors, is now open at The Rotunda, Exchange Square until 26 April. As one of the campaign’s flagship events, the exhibition draws inspiration from the way light refracts into a spectrum, symbolising the complexity of lived mental health experiences, the possibilities of recovery, and the insights that come through storytelling. Through immersive light, colour, interactive installations and personal narratives, visitors are guided on an introspective journey – from self-reflection to deeper appreciation of the diverse lived experiences – all within a thoughtfully designed space for emotional exploration.
While public awareness of mental health in Hong Kong has grown in recent years, invisible labels and stigma still make it difficult for many to express their feelings openly. With “refraction” as its central metaphor, the exhibition brings forward a spectrum of recovery stories shared directly by mental health ambassadors. Recovery is rarely linear; their voices form the heart of the exhibition, creating an inclusive environment where visitors are invited to listen to themselves and others with openness.
The exhibition marks a significant milestone for “More Than a Label,” which began five years ago with the aim of training individuals with lived experience to safely and openly share personal stories that are both unique and universally resonant. Many ambassadors have journeyed through confusion, fear, disappointment, and setbacks. Their honest accounts deserve to be seen, and together, they help reshape public understanding of mental health. More than an exhibition, it is an opportunity for connection – between storytellers, the public, and themselves.
Rosa, an ambassador and photographer behind the exhibition’s highlight artwork light painting photography, shared that “I’m on a mission to socially destigmatise mental health discussion. As pro-social beings, we need to do this together, not alone.”
Eddie, an ambassador for five years, said “This journey has been difficult, but it has also been illuminating. With each shared experience, each moment of support, I found pieces of myself that I thought were lost. I discovered resilience I never knew I had, and a fresh perspective on what it means to be strong.”
Jonathan, also a five-year ambassador, added that “Being a Mental Health Ambassador, I have not only witnessed my growth, but also honoured to be a companion for others on their journeys, and find resonance and courage in each other.”
| Four interactive zones illuminate mental health journeys |
Designed as a maze-like experience, the exhibition guides visitors through four interactive zones reflecting the ups and downs of recovery – and the moments when one may need to pause, reorient, or shift direction – just as refracted light bends yet continues forward.
Light painting photography series Co-created by ambassadors, these works translate personal emotions and lived experiences into light, colour, and movement. Accompanied by written reflections, visitors can better understand both the ambassadors’ stories and their own. |  |
Take-home card wall A collection of 20 message cards created by ambassadors, featuring heartfelt notes, artwork, drawings, or audio reflections. Visitors may choose a card that resonates with them to take home or share with others. |  |
Collaborative art wall: “Build a village” Visitors can co-create a community-themed artwork by adding drawings or colour to a shared mural, symbolising how every contribution shapes the five-year journey of “More Than a Label” anti-stigma campaign. |  |
Light-themed Photo Booth Guests can take individual or group photos with neon installations and use a doodle glow board to record a memorable moment. |  |
Collectible Luggage Tag Using layered stamps, visitors can collect unique stamps at each zone to complete an artwork, which will be placed inside a luggage tag as a keepsake of their exhibition journey. |  |
The exhibition welcomes visitors of all ages and encourages everyone to explore mental health in a gentle, accessible, and personal way. A heartfelt thank you to Hongkong Land Limited for generously sponsoring the venue.
| Public guided tours & ambassador sharing sessions |
A series of public guided tours, ambassador talks, and expressive art-based sharing sessions for schools and charities will run through the exhibition period. These sessions allow deeper exploration of themes such as men’s mental health, expressive art therapy, youth and family wellbeing, and mental health in the workplace.
“Refraction – A Journey of Our Mind” Exhibition details:
Date: 13 – 26 April 2026
Time: 11am – 7pm
Venue: The Rotunda, Exchange Square, Central
*Free admission
**Pre‑registration required for public weekend guided tours and sharing sessions: Link here
About Mind HK
Mind HK is a registered charity under Section 88 of the Inland Revenue Ordinance (91/16471), established in 2017. Our mission is to ensure that no one faces a mental health problem alone. Mind HK raises public awareness of mental health and works to eliminate stigma through various resources, training, outreach activities, and programmes, aiming for universal mental health. Through current collaborations and research, Mind HK aspires to make Hong Kong a global leader and regional model in the field of public mental health.
For more information about our work, vision, and mission, please visit our website: https://www.mind.org.hk/.
About More Than a Label
“More Than a Label,” developed by Mind HK, is an anti‑stigma programme supported by The Keswick Foundation and MINDSET, and sponsored by Manulife. The programme aims to challenge public misconceptions about mental illness by empowering individuals in recovery to share their authentic stories. Through storytelling, the campaign encourages society to rethink stigma, labels, and the assumptions surrounding mental health challenges.
Learn more: https://www.mind.org.hk/news-and-events/mtal/
About The Keswick Foundation
The Keswick Foundation (KF) supports innovative, holistic, and practical solutions to address social needs in Hong Kong and the Chinese mainland. Guided by its vision of Changing Lives, Bringing Hope and Making Impact, KF focuses on long‑term service development and capacity building, empowering communities to create sustainable change where it is needed most.
About MINDSET
MINDSET was founded by Jardine Matheson in 2002 as the Group’s registered mental health charity. For over two decades, it has played a pioneering role in fostering inclusive communities where mental health is better understood, supported, and prioritised.
In 2026, MINDSET was integrated into The Keswick Foundation to further extend and strengthen its mental health impact across Hong Kong and the Chinese mainland.
About Manulife Hong Kong and Macau
Manulife Hong Kong has been a trusted name for more than 125 years, while we have served the Macau market for nearly three decades. Since our operations began in Asia in 1897, we have grown into one of the top-tier providers of financial services, offering a diverse range of protection and wealth products and services to over 2.6 million customers in Hong Kong and Macau. We are committed to helping make decisions easier and lives better for our customers.
Manulife Hong Kong and Macau, through Manulife International Holdings Limited, owns Manulife (International) Limited, Manulife Investment Management (Hong Kong) Limited, and Manulife Provident Funds Trust Company Limited. These entities are all subsidiaries of Manulife Financial Corporation.
About Manulife
Manulife Financial Corporation is a leading international financial services provider, headquartered in Toronto, Canada. Anchored in our ambition to be the number one choice for customers, we operate as Manulife across Canada and Asia, and primarily as John Hancock in the United States, providing financial advice, insurance and health solutions for individuals, groups and businesses. Through Manulife Wealth & Asset Management, we offer global investment solutions, financial advice, and retirement plan services to individuals, institutions, and retirement plan members worldwide. At the end of 2025, we had more than 37,000 employees, over 106,000 agents, and thousands of distribution partners, serving over 37 million customers with operations across 25 markets globally. We trade as ‘MFC’ on the Toronto, New York, and Philippine stock exchanges, and under ‘945’ on the Hong Kong stock exchange. Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.
About Hongkong Land Limited
Hongkong Land is a major listed property development, investment and management group. It focuses on developing, owning and managing premium and ultra-premium mixed-use real estate in Asian gateway cities, featuring Grade A office, luxury retail, residential and hospitality products. With over US$50 billion in assets under management, Hongkong Land’s ultra-premium mixed-use real estate footprint spans over 1.97 million sq. m. lettable area in operation and 1.43 million sq. m. lettable area under development, with flagship mixed-use projects in Hong Kong, Singapore and Shanghai. Its properties hold industry leading green building certifications and attract the world’s foremost companies and luxury brands. Established in 1889, Hongkong Land takes a long-term view, investing significantly alongside its capital partners and concentrating its portfolio where it can create the most value for tenants, customers and investors. Hongkong Land Holdings Limited has a primary listing on the London Stock Exchange, with secondary listings in Singapore and Bermuda. Hongkong Land is a member of the Jardine Matheson Group.
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HD photos:
https://drive.google.com/drive/folders/1LC13-9f62yX5WPNHOnm8b94TnpgpR8ee
Media Contact:
Mind HK (Totoro Studio)
Lorraine Lau
T: (852) 6470 9678
Mind HK (Totoro Studio)
Michelle Wong
T: (852) 9147 1455
