Hosted by Mind HK and MINDSET Hong Kong and sponsored by Jardine Matheson Group, in honour of their antistigma campaign “More Than a Label”, we will be having a day-long story-telling festival for our Mind HK Ambassadors to showcase their diverse experiences!


Join us at JC Cube inside Tai Kwun Central on Saturday 24th February 2024 for a day’s worth of mental health story-sharing events. Listen to our ambassadors share their different perspectives of mental health recovery and journey across different formats and topics such as poetry, LGBTQ+, depression and anxiety, human library, men’s mental health and so much more.


We hope to use these stories and conversations to showcase, encourage and empower more conversations and actions around mental health.


All proceeds of this festival will go back to support Mind HK’s anti-stigma work.


Event details
Date: Saturday, 24th February 2024
Time: 10:30AM – 6:00PM HKT [5 separate event sessions will fall within the festival]
Mode: In-person mental health story-sharing and discussion
Location: JC Cube, Tai Kwun, 10 Hollywood Road, Central, Hong Kong
Language: Cantonese and English (Simultaneous interpretation available)



Regular tickets: $150 HKD [per session]

Student / Mind HK Partner / NGO Staff Tickets: Free (please use either school or work email in registration)
If you are not in these categories and need financial support attending this event, please email us at [email protected]



10:30 – 11:30 – [Eng] Sharing: Poetry, Stories, and Mental Health: 

12:00 – 13:00 – [ENG] Intersecting Identities: LGBTQ+ and mental health: 

13:30 – 14:30 – [Cantonese & ENG] Human Library: Our Mental Health Experiences: 

15:00 – 16:00 – [Cantonese] Walking Past the Darkest Time: 

16:45 – 18:00 – [Cantonese] Men’s mental health and stigma around it: 


About More Than A Label

“我就是我 More than a Label” is Mind HK campaign in partnership with MINDSET, which stems from their goal of changing and influencing the public’s perception towards persons with diagnosable mental health conditions. Funded by Jardines Matheson, this campaign encourages the public to look beyond the typical, stigmatising, labels associated with mental health diagnoses. Through personal stories of mental health journeys, we showcase realistic portrayals of people who have faced mental health problems are in recovery to ignite hope in others and encourage help-seeking.

With this campaign, we hope to raise awareness of the stigma towards mental health conditions, celebrate the resilience and strength of people in recovery, and educate and equip the public with mental health knowledge. We believe this will encourage more conversation in mental health, which will in turn help destigmatise mental health in Hong Kong.