As Hong Kong opens back up, everyone in Hong Kong needs to open up as well. With more than 20% of people experiencing a mental health problem, we must start the conversation now. To kick-start it, we are running a social media campaign for everyone in Hong Kong to share on the importance of mental health.

We hope to normalise and de-stigmatise the conversation surrounding mental health. By encouraging Hong Kong people to share in their vulnerability and connect to build community, we hope they will recognise the value of their mental health at a personal and city-wide scale, and know the resources available to them.

Let’s open up and level up together.

Join the campaign (Nov 15-18) to win a prize and help show that mental health matters: www.mind.org.hk/openuplevelup/