Embark on a Journey to Reconnect with Inner Voices and Embrace Authentic Selves
Mind HK presents interactive exhibition by its anti-stigma campaign
“More Than a Label”
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(31 Jul 2025, Hong Kong) From 1 August to 15 August, 2025, Mind HK’s anti-stigma campaign “More than a Label” invites you all to its annual exhibition in Wan Chai—an immersive journey into your inner world. With the long-term support and sponsorship of MINDSET (the Jardine Matheson Group Charity) and Manulife Hong Kong, they are bringing to light the voices of those with lived experience, breaking down stereotypes and smashing the stigma around mental health.
The theme of this year’s exhibition – “Listen to the beat”, uses mirrors as a powerful medium and brings together the stories of over 100 Mental Health Ambassadors. Through audio, video, text, and artworks, they share their struggles and transformations on their mental health journeys. This exhibition aims to invite the general public to reconnect with themselves and break down stereotypes and labels associated with mental health.

Mind HK CEO Dr. Candice Powell says, “‘Listen to the beat’ speaks volumes. Society’s misunderstandings and stigma build invisible walls, trapping emotions on lonely islands. Through the authentic stories of the lived experience from our Mental Health Ambassadors —now nearly 200 strong across all ages, identities and backgrounds—we’re building bridges that open up closed hearts. When we see, hear and honour each other’s feelings, that’s when we truly come together.”

Five Interactive Zones: Spark a Mind-Body Conversation
- Say Hi to Emotions: Step in front of any of the twelve emotion-mirrors and watch your reflection. Then pause and ask ourselves: Are we willing and ready to confront our genuine emotions?
- What’s on your mind? : Plug in your headphones and listen to Mental Health Ambassadors speak from the soul. In their own voices, they share the raw stories, struggles and hope.
- Together we can: Dive into five ambassadors’ inner journeys as they open up about their personal battles in the “That’s Me in the Mirror” video. Nearby, admire five original paintings they created for this exhibition—windows into their inner worlds.
- Dear Me: Browse a wall of heartfelt letters our ambassadors have written to themselves—notes of self-affirmation that double as encouragement for anyone still struggling. Let these words bring you comfort and strength.
- Tell us more: Take a moment to jot down your own thoughts: start a private self-dialogue, or share your reflections on the exhibition.
*Exhibition Special
Leave us a message in the “Tell us more” section and follow both Mind HK and “More than a Label” on Instagram to enjoy a chance to spin our gacha machine! Snap up an exclusive pin designed by local brand PERKS.

Storysharing Session
During the exhibition, we’re hosting two sharing sessions. Join our Mental Health Ambassadors’ personal storytelling to bust mental health myths and learn how to better support one another.
1. [English] Storysharing session – A cup of tea, a story about me: Exploring our Emotions
Date: 2 August 2025 (Sat)
Time: 3:30 pm – 5:00 pm
Capacity: 70 participants
Mental Health Ambassadors: Gary, Annissa, Sadie
Registration link: https://bit.ly/4nO6tNw
2. [Cantonese] 故事分享環節——情緒下午「查」:你了解自己的情緒嗎?
Date: 9 August 2025 (Sat)
Time: 3:30 pm – 5:00 pm
Capacity: 70 participants
Mental Health Ambassadors: Maggie, Kimmy, Tim
Registration link: https://bit.ly/4nO6tNw
Exhibition Details: “Listen to the beat”
Date: 1 – 15 August, 2025
Opening Hours: 11:00 am – 8:00 pm
Venue: Our Gallery, UG10, CC Wu Building, 302-308 Hennessy Road, Wan Chai
*Free Admission
About Mind HK
Mind HK, officially known as Mind Mental Health Hong Kong Limited, is a registered charity under Section 88 of the Inland Revenue Ordinance (91/16471), established in 2017. Our mission is to ensure that no one in Hong Kong has to face mental health issues alone. Mind HK raises public awareness of mental health and works to eliminate stigma through various resources, training, outreach activities, and programmes, aiming for universal mental health.
Through current collaborations and research, Mind HK aspires to make Hong Kong a global leader and regional model in the field of public mental health.
For more information about our work, vision, and mission, please visit our website: www.mind.org.hk/en/.
About More Than a Label
More Than a Label is Mind HK’s campaign to destigmatise mental health through storytelling. We invite people who have faced mental health struggles and recovered to share personal stories of mental health journeys. We aim to encourage more conversations in mental health, celebrate the resilience and strength of people in recovery, and reduce the stigma around mental health in Hong Kong.
More Than a Label is glad to have MINDSET (the Jardine Matheson Group Charity) as our partner and sponsor, as well as Manulife Hong Kong as our sponsor for this anti-stigma programme. For more details, please visit www.mind.org.hk/mtal .
Mind HK Social Media Pages:
Mind HK Instagram: www.instagram.com/mindhongkong/
More than a Label Instagram:www.instagram.com/morethanalabelhk/
For media inquiries, please contact: media@mind.org.hk