Mind HK’s “More Than a Label: This is our story” Exhibition in Sheung Wan

Get inspired with 30 local personal stories of mental health journeys on World Mental Health Day

(21st September 2021 – Hong Kong) – As part of their ongoing mission to improve awareness and understanding of mental health in Hong Kong, Mind HK, a registered S88 charity (91/16471), has recently conducted a survey of 1,010 adults about the general public’s attitude toward mental health and the stigma surrounding these issues across the city. The results reveal that 46% of the respondents believe that the leading cause of mental illness is a lack of self-discipline and willpower; 23% and 33% of respondents said they would not be willing to work or live nearby with someone with mental health problems, respectively. These figures show that the levels of stigma around mental health remain significantly high in Hong Kong.


Mind HK partners with Jardine Matheson Group’s charity – MINDSET Hong Kong (MINDSET), to launch “More Than a Label”, an evidence-based anti-stigma campaign, with a public exhibition and book launch of “More Than a Label: This is our story” involving Mind HK’s ambassador’s stories and their recovery journeys. In the hope to improve mental health literacy from different perspectives, ultimately lower the levels of stigma and develop a far more tolerant attitude towards mental health within the society.


Join Mind HK from 15th to 19th October at The Wild Lot, Sheung Wan for the organisation’s inaugural exhibition titled “More Than a Label: This is our story”, launching in honour of World Mental Health Day. 1 in 7 Hong Kong people are experiencing a mental health condition at any given time in the city; the exhibition will feature over 30 personal stories of mental health recovery journeys and highlight how anyone, and everyone diagnosed with a mental health condition is #MoreThanALabel and are people just like us. The book “More Than a Label: This is our story” published by Mind HK that includes 41 local mental health stories will also be launched at the exhibition.

Join us at the exhibition and follow @morethanalabelhk on Instagram for updates.

Mind HK – “More Than a Label: This is our story” Exhibition Details

Date: 15 October 2021 (Friday) – 19 October 2021 (Tuesday)


Date Exhibition Time
15/10 (Fri) 1:00 PM – 5:00 PM
16/10 – 17/10 (Sat – Sun) 11:00 AM – 7:00 PM
18/10 – 19/10 (Mon – Tue) 11:00 AM – 5:00 PM

Venue: The Wild Lot @ Sheung Wan

Address – Shop B, G/F 6-10 Shin Hing Street, Sheung Wan, Hong Kong

Ticketing: Free Entry

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Chloe Hung / Jeff Chan

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About Mind Hong Kong

Mind HK is a registered S88 charity (91/16471) committed to improving awareness and understanding of mental health in Hong Kong. They collaborate with other local and international mental health charities and provide online support and training programmes, based on global best practice, to empower anyone experiencing a mental health problem and equip them with the resources they need. Through collaborative research, Mind HK is leading the way in understanding mental health problems in the city and providing its population with the right support and resources.


Anyone in Hong Kong who needs help with their mental health can be assured that they are entitled to the full support of Mind HK irrespective of their gender, race, background or beliefs. To be effective and credible, Mind HK operate as a neutral and impartial humanitarian charity without any political affiliations or other conflicts of interest. The work we do, especially our research, is dedicated to improving the health of vulnerable groups and maintaining the best mental health possible for all of Hong Kong. We hope that anyone reporting or commenting on our work will respect and support our independence and neutrality.


MINDSET is a registered charity in Hong Kong founded by the Jardine Matheson Group in 2002, focused on making a positive and sustainable difference in mental health — a vitally important yet under-resourced area of global concern.

With operation in Hong Kong and Singapore, we collaborate with a number of mental health organisations and NGOs, advocacy groups and corporate partners, with an aim to raise awareness and change the perception and attitude around mental health. Our mission is to challenge stigma through the education and empowerment of individuals to enable them to share with, and support, one another. We also provide direct assistance to people with mental ill-health. Visit their Facebook page @MINDSETHongKong and website at mindset.org.hk to learn more about MINDSET.


About Jardine Matheson 

Jardine Matheson is a diversified Asian-based group with unsurpassed experience in the region, having been founded in China in 1832. The Group operates principally in China and Southeast Asia through a large number of subsidiaries and affiliates. These companies are active in the fields of motor vehicles and related operations, property investment and development, food retailing, health and beauty, home furnishings, engineering and construction, transport services, restaurants, luxury hotels, financial services, heavy equipment, mining and agribusiness. For more information, please visit jardines.com.