According to Mind HK’s latest research, 50% of Hong Kong residents believe that their mental health declined during the latest wave of the COVID-19 pandemic. As wearing a mask has become part of our daily lives, it masks our own and others’ expressions, hiding what we are feeling. Mind HK has launched a campaign called “#behindthemask” in honour of World Mental Health Day 2020.

Stories showcased in #behindthemask highlight common struggles and emotions that HongKong citizens have been experiencing daily, in order to normalise feelings and mental health. This campaign seeks to encourage people to speak up about how they are feeling #behindthemask, seek help when needed, and check in on others.



Why #Behindthemask?

Wearing a mask has become part of our daily lives, masking how we and others are feeling. The mental health of many has been affected by the pandemic, with over 50% in Hong Kong thinking that their mental health has worsened.

Through #Behindthemask campaign, we want to be transparent about the current situation, to encourage people to speak up about how they feel and check in on others. We all have mental health, and we’re all struggling – you are not alone. How do you feel behind the mask?

Mind HK encourages the use of masks as a public health measure to prevent the spread of COVID-19. Please follow the regulation for your own and others’ safety.


How do you feel #behindthemask?

Help is available

In the face of the uncertainty of the pandemic, it is normal to feel stressed, overwhelmed, and worried. You are not alone, and our resources are here to support you:

  • COVID Relief Scheme:
    • Together with the COVID mental health relief committee, a group of therapists, we are coordinating and offering short-term, pro bono mental health support for those affected by the pandemic until early 2021. Beneficiaries will receive up to 3, one-to-one remote sessions, provided free of charge, to support those in managing their mental health and wellbeing.
    • For details on eligibility and to register your interest: https://www.mind.org.hk/covid19reliefscheme/
  • Help Me
    • Mind HK’s 24/7 virtual assistant that makes access to mental health information, including tips on COVID-19 and mental health, and local services easier:

Support Us

Donate to Mind HK to help us ensure no one has to face a mental health problem alone: https://www.mind.org.hk/donation